It was a sight to behold. As temperatures began dropping below zero, more and more customers began trickling in to Rexburg’s new frozen yogurt shop.

“It’s cold, and you’re in a warm place, so if you’re in here for a long time you’re warm. So, I think it will be pretty successful. It’s really good so it should be successful”  -Joy Cooper

People just don’t seem to mind the cold. Twizzl Berry is the first self-serve frozen yogurt shop in South Eastern Idaho. With Temperatures dropping below zero, and the economy in the shape it’s in, just what was it that drove Sharla and Eddie Pincock to open up a frozen yogurt shop in the middle of Rexburg Idaho?

“You know, we thought about the recession, and we decided we just weren’t going to participate.  We were just gonna go for it and do what we wanted to do.  We know Rexburg is cold, but everybody still loves ice cream, everybody loves frozen yogurt. We’ve looked into franchising it. We have already trademarked it. We would definitely our next venture we’d like to go into Idaho Falls. We’d love to go further, we hope this goes over well.” –Sharla and Eddie Pincock

“I think this business in particular has a good location, it’s right next to Little Caesar’s so, I think they’ll do well. I think a lot of businesses that fail tend to pick locations farther away, and that makes it harder for students to get there.” –Eric Smith

Although it may be sweet, only time will tell if Rexburg can support any more cold.